Tuesday, April 13, 2010

What's Your Biggest Fear About Aging in Place?

If you're aging or if you are the adult child of an aging parent, what are your biggest desires and your biggest fears?

I've just read a fascinating survey conducted about three years ago (2007) which asks these questions. The answers are not really surprising.

People want to age in place; i.e., stay in their homes as they get older. They fear losing independence, and their adult kids fear that, too. Get this, older people fear moving into a nursing home more than they fear death. They fear losing independence more than death. Wow. No wonder organizations which help people age in place are springing up everywhere.

What are other fears? Health is a big one because losing good health can make you lose your independence. Falling is not that scary to older people (Go figure.), but it scares their kids plenty.  Older people don't fear isolation very much. But a lot do fear losing their ability to drive. And their kids fear that their parents will lose their ability to drive or get around.

I could go on. The Clarity 2007 Survey on Aging in Place in America is available online, if you want to read it. 


http://www.slideshare.net/clarityproducts/clarity-2007-aginig-in-place-in-america-2836029

More info on the survey: 
  1. Clarity Final Report: Aging in Place in America Prepared by: August 20, 2007
  2. Dan Prince President [email_address] David Butler Vice President [email_address] Prince Market Research 200 31 st Avenue North Nashville, TN 37203 Toll Free: 800.788.7728 Phone: 615.292.4860 Fax: 615.292.0262 www.PMResearch.com
  3. Research Background & Purpose
    • Clarity, a Division of Plantronics, Inc. is the leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the aging population.
    • Seigenthaler Public Relations and Clarity commissioned Prince Market Research (PMR) to conduct a research study among two groups – Baby Boomers (ages 43-61) with aging parents and Seniors (ages 65+) – to focus on the attitudes and awareness of “aging in place.

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