One of the frustrations I've faced in my Aging in Place volunteer work is the commonly held notion by my fellow board members that seniors ("matures") do not use the Internet. I have been lobbying for the creation of a website and the use of email to reach out to the community of seniors. But now I have proof that using the Internet to get out our information makes sense!
Research by CTAM, the Cable & Telecommunications Association for Marketing, shows that seniors are heavy users of email and online shopping. Of folks 65 and over, 77% shop online. And 94% regularly use email.
More interesting statistics are available at: http://www.ctam.com/html/news/releases/091027.htm .
I first read the information at the Center for Media Research.
Showing posts with label seniors and email. Show all posts
Showing posts with label seniors and email. Show all posts
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